CHALLENGE
The fundraising professionals at Achieve developed a plan to utilize the Internet to provide their services to their clients at more economical rates. They turned to MediaSauce to evolve and execute.
ASSESSMENT
Achieve's team at MediaSauce first determined that they needed a brand identity that resonated with their audience. To effectively execute their plan, Achieve would also need a versatile website that served both existing and potential clients with an intuitive interface. Finally, Achieve could strengthen their reputation in the non-profit market by connecting with their consumers on a more personal level.
STRATEGY
To strengthen the Achieve brand, MediaSauce implemented a consistent visual identity throughout all of their digital and print collateral. Achieve's website was designed with usability in mind, facilitating new business while also providing current clients with access to various levels of their services. To complete the effort, a blog was created to help connect Achieve with their consumers as thought leaders in the non-profit market.