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Project

Save Whiting

The City of Whiting was facing serious financial hardship. With the fate of the city in the hands of legislators, Whiting created a platform where friends and neighbors could unite to make a difference.

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CHALLENGE

The City of Whiting found itself in danger of not having enough revenue to provide basic city services due to a property tax reform. With just days left in the legislative session, MediaSauce was enlisted to help spread the word and create action before lawmakers adjourned for the year.

ASSESSMENT

MediaSauce quickly determined that the City of Whiting could most effectively support their cause by rallying people together. This would require the implementation of an easy-to-use platform that encouraged participation, while also encouraging participants to quickly spread the word.

STRATEGY

MediaSauce worked diligently to create and launch a website featuring five easy ways for visitors to help the city. Among them was an online petition paired with a blog, which allowed visitors to expand on why they were willing to help save Whiting. Visitors were also able to email a link to the cause directly to friends, send a message to the press and lawmakers, and place a banner for the cause on their personal website or social networking page.