Want to know more about what we can do for you?
Please complete our contact form.

Contact

Name:

E-mail:

Phone:

Which area can MediaSauce help?

-- Select One -- Internal Communications Shortening the sales cycle Building relationships Launching the big idea Tell me a story Not sure - please help us determine this!

When would you like to start?

-- Select One -- Immediately 1-3 months 4-6 months 6+ months

Comments:

Project

Tyson

Tyson Foods is no stranger to feeding the hungry in America. But to raise hunger awareness at one of the largest festivals in the United States, Tyson needed the power of the Internet and social networking to spread the word.

back to projects

CHALLENGE

In the past, Tyson Foods had used their blog to generate hunger awareness in America with great success. But to share their cause to feed hungry children with attendees of the 2009 South by Southwest (SXSW) festival in Austin, Texas, they needed to rise above the clamor of the event. Tyson teamed up with MediaSauce to spread the word.

ASSESSMENT

Given the popular nature of SXSW, MediaSauce determined that Tyson would have to take a unique approach at raising hunger awareness during the festival. MediaSauce recommended a website allowing people to participate and share their story, as well as a blog to follow the cause. Social media was suggested as a means of updating participants on the progress of the effort, and a coalition of successful organizations was recommended for additional support.

STRATEGY

MediaSauce was able to unite various supporting organizations including national hunger relief non-profit, Share Our Strength, local hunger relief non-profit, Capital Area Food Bank of Greater Texas, and office furniture company, Kimball Office. Together with Tyson and MediaSauce, a website was created, featuring an interactive map outlining donation tallies for each state. A series of fund-raising goals were set and promoted with social networking profiles with Twitter and Facebook. These profiles engaged audiences with constant updates and new calls-to-action in order to keep the effort current throughout a two-week period.